Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Thursday, June 26, 2008

Speculation on what is next from Apple...

Following yesterday's theme, we move from speculation on Amazon's sales to speculation on what is next from Apple. MacNewsWorld had an interesting speculation piece on where Apple might go following the iPhone and iTunes. The perspective on how Apple might make decisions to enter markets was interesting. The comment about e-books was interesting:
In this context, Apple might be ripe to reinvent e-book readers, dive into the video game market, or get into car electronics. However, each of these three areas presents obstacles for Apple, Stephen Baker said. E-book readers still seem to be too small a market to pursue. Video gaming already comes with a great experience, and the margins are difficult to control. As for car electronics, the auto manufacturers need very long lead times. They aren't so easy to deal with, and Apple wouldn't be in control. On the other hand, some sort of Mac tablet or mobile Internet device (MID) seems like a real possibility.

The article provides some other interesting speculation as well. If the criteria for entry are control to drive margins, size of the current market, and ability to leverage existing platforms, then e-books could become more ripe as the e-book and e-textbook markets begin to grow and mature. It does seem like e-books are an obvious gap in Apple's current content strategy. Perhaps that will be next on the list after TV?

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