Almost
90% of college students stated it’s important that the institutions to which
they apply be technologically savvy, according to a survey of 1,000 students by
educational software and services provider Ellucian Co.
However,
the report also found that 58% of respondents said their college, of all the
companies and organizations with which they’re involved, was furthest behind in
providing a personalized digital experience. That sentiment was even stronger for
students on two-year campuses (71%) than for their counterparts at four-year schools
(53%).
The
experience they’re looking for extends beyond edtech, with 97% adding that campus
technologies to support them outside the classroom are equally important.
Almost
all students (94%) said they believe that connecting with fellow students,
faculty, course suggestions, deadline reminders, and event calendars based on
their interests and academic performance would be conducive to fostering a
greater emotional attachment to their institution. Such stronger connections
could lead to higher retention, as well as increased likelihood of future
giving as alumni.
