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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Wednesday, November 23, 2016

Students Own Less Tech Than You Think

Nearly all college students possess a smartphone and some type of computer, but despite their reputation for being crazy about fun tech gadgets, students don’t actually own a lot of them.

According to a NACS OnCampus Research student survey conducted in October, 95% of students already have a smartphone and 17% plan to buy a new one sometime in the next year. Almost 94% own a laptop computer and 21% have a desktop computer, indicating some students have more than one computer at home. Tablets are also popular, with 46% of students owning one.

However, far fewer students are owners of video game consoles (38%), MP3 players (22%), smart TVs (21%), wearable tech such as FitBits and smartwatches (20%), e-readers (12%), or drones (1%). Some 53% of students have no plans to acquire any new tech devices in the next 12 months.

Tech accessories are another story, though. Ninety-one percent of students already own headphones and 28% are looking to buy a pair in the next year. More than 88% have a phone case, but 40% expect to purchase a new one. Most students also own a flash drive (84%), car charging device (68%), and laptop case (52%).

Students also have quite a few other tech accessories in their possession: audio speaker (48%), wireless mouse (46%), portable power bank (40%), tablet case (34%), charging station or dock (19%), wireless charging device (17%), laptop lap desk (15%). mount or stand for phone or tablet (10%), or e-reader case (9%).

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