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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Monday, November 28, 2016

Melding Creativity and Tech for Gen Z

According to an Adobe Education survey, 93% of Generation Z—the demographic cohort after the millennials, with birth years from the mid-1990s to early 2000s—view classroom technology as essential to their preparation for a career. Eighty-nine percent also see creativity playing a big role in their identity and efforts to succeed.

Some higher-ed institutions are already establishing programs to address that intersection of tech and creativity for this next generation of college students.

An article in EdTech: Focus on Higher Education details three such programs, at Parsons School of Design, Clemson University, and Rochester Institute of Technology. Initiatives include a high-tech studio for academic programs in animation, film, and game development, and a partnership with Adobe’s education division for an open-access digital learning space that features recording studios and on-campus student internships sponsored by the company.

“Today’s students want to make a difference in the world, and they want to do it using the technology tools they’ve grown up with,” Jim Holscher, vice president of education field operation for Adobe, said in a press release.

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