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Tuesday, February 23, 2016

Student Shoppers Mix Web and Store Visits

Since college students spend a great deal of time on their phones, does that mean they prefer to shop with their digits instead of heading to a physical store? Not necessarily.

According to the latest monthly student survey conducted by NACS OnCampus Research, students tend to blend their online and in-person shopping. For instance, the majority of students still buy most clothing during visits to bricks-and-mortar locations. However, 27% will go online first to look up information before they set off for the store.

Conversely, 21% of students said they browsed apparel in a physical store prior to actually placing their order online.

The same is true of technology products. While 41% of students said they bought tech merchandise online, another 43% researched tech products on the web before making the purchase at a store.

More than two-thirds of students do visit the websites of online-only retailers, such as eBay and Amazon, at least once a month, with about a quarter doing so every week. Whether they’re shopping online or in a physical store, price is still the most important facet in deciding what and where to buy. Free shipping was important to 56% of respondents. Convenience and product quality still matter to students, but not nearly as much as cost.

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