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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Friday, February 5, 2016

Apple Climbs Aboard VR Bandwagon

Apple hasn’t yet been a player in the expanding world of virtual reality, but that could be about to change with the addition of Doug Bowman to its staff.

Bowman’s last job was as a computer science professor at Virginia Polytechnic Institute and State University, Blacksburg, and director of its Center for Human-Computer Interaction. He’s also the main author of 3D User Interfaces: Theory and Practice, considered one of the most important textbooks on 3-D interface technology. He recently received a $100,000 research grant from Microsoft to analyze the uses of the Microsoft Hololens VR headset.

With virtual reality about to become a $5 billion industry, according to Newsweek, it’s hard to ignore. Besides, investors are nervous about Apple and the slowing pace of iPhone sales.

“But with Bowman coming on board recently, according to the Financial Times, Apple may just be saying it’s ready to make virtual reality an actual reality in its product lines,” said tech writer Rex Crum in an article for SiliconBeat.

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