The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Thursday, April 23, 2015

New Google Algorithm's Impact Uncertain

If you noticed a sudden drop in visits to your website in the last couple days, it might be the “Mobilegeddon” effect. All in all, though, many site owners remain oblivious to any impact in traffic as the result of Google’s new search algorithm favoring mobile-friendly sites.

On April 21, Google tweaked the algorithm to give more weight in search results rankings to sites with mobile-compatible navigation. Google announced two months ago that it would be making the change and provided developer tools to help site owners determine if alterations were needed.

The date was dubbed Mobilegeddon in the tech press due to the potential hit some sites might take.

According to the Greenlight digital marketing agency, the first link in search rankings usually gets about 20%-30% of all clicks on the page. The second and third links receive 5%-10%, and the rest yield 1% or less. For organizations that rely on search traffic, a lower berth in the rankings might cost them a lot of business. In early April, TechCrunch found 44% of all Fortune 500 company sites failed Google’s mobile test.

The up side for websites is that only searches conducted on smartphones are subject to the new algorithm. Searches via desktop or tablet will produce the same results as before, at least for now. Google clearly thinks web searching is becoming a mobile thing.

To enhance your site’s mobile friendliness, Search Engine Land offers some recommendations.

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