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Wednesday, June 11, 2014

Conde Nast Working on Higher Ed Offering

Conde Nast publishes some of the most iconic magazines in the industry, such as The New Yorker, Vanity Fair, and Vogue. Those magazines and others may soon be part of a master’s program, according to a report in Inside Higher Education.

The publisher has partnered with colleges and universities to create an accredited certificate program in media studies, and eventually wants to develop a master’s degree program. The plan calls for Conde Nast writers and publishers to contribute expertise and content as part of an interactive online and in-person component to a program to be launched by fall 2015.

“For a media company, if you look at the economics of that, increasingly you want to be able to diversify your revenue streams,” Michael Moe, an analyst for GSV Capital, told National Public Radio. “I think it’s a natural extension of the brand and the intellectual capital within that brand.”

Conde Nast already offers the Vogue Fashion Certificate for students of the Conde Nast College of Fashion and Design in London. Higher ed partners for this new initiative have yet to be identified, but Jill Bright, chief administrative officer, considers allowing editors and writers to share content expertise for credit the “natural next step” for the company.

“We think our brands have a far-reaching influence and would like to use that in a positive way to educate people,” she said.

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