Knewton is trying to create the world’s most valuable
repository on how people learn, according to founder and CEO Jose Ferreira. A
partnership with Microsoft that allows the technology giant to incorporate
Knewton software into its products is another step toward that goal.
The Knewton application programming interface (API) gives
schools, publishers, and content developers a way to build personalized
educational content for any student with real-time analysis of the student’s
performance.
Knewton is already working with a number of publishers,
as well as hardware developers, course-delivery platforms, and learning
management systems. The latest partnership allows Microsoft to enhance its
products, such as Office and Windows tools, while Knewton gains a much wider
distribution channel,
including governmental education agencies worldwide.
“Knewton is trying to create some kind of standard
around adaptive learning and be the brains behind adaptive content,” Rob
Wrubel, executive vice president at Apollo Education Group, told VentureBeat.
“And Microsoft will now be able to offer more personalized content to
students.”
