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Tuesday, March 4, 2014

CAMEX Digs into Tech, Content, Commerce

College and university campuses are possibly the only places where consumer technologies, higher learning, new media, electronic and mobile commerce, libraries, retail technologies, and digital content intersect. Educational sessions coming up March 7-8 at the 2014 Campus Market Expo (CAMEX) in Dallas, TX, will address just about all of those areas.

Among the presenters for the Thought Leader series will be Charles Key, director of adoptions, grants, and the College Open Textbooks project for the Open DoorsGroup in San Jose, CA, a coalition of organizations working together to make education more accessible, and Mark Milliron, chancellor of the WesternGovernors University-Texas, a nonprofit institution providing online and blended degree programs.

Key will address Open Educational Resources and the Economies of Sale on Friday morning while Milliron’s Saturday session will discuss Technology, Education, and the Road Ahead.

Concurrent CAMEX educational sessions will explore new retail technologies for campus textbook sellers, how campus stores can work with other entities to support student retention and success, updates on the Higher Education Act and Department of Education regulations, how faculty and students are using technology for their studies, digital content pilots on college campuses, mobile commerce developments, connecting with students through social media, trends in higher education course materials, and integrating e-commerce and digital content platforms.

Flash Sessions (shorter takes on topics) will look at how campus stores can support student learning outcomes, helping students understand interactive digital homework solutions, selling textbooks online, using Google Analytics to track web traffic, what technology products students are buying, licensing course content, and where massive open online courses (MOOCs) could be headed.

Watch The CITE for reports from several of these sessions.

Following the session days, CAMEX will continue March 9-11 with its trade show for retailers serving students at higher education institutions and prep schools. CAMEX is owned and produced by the National Association of College Stores.

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