The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Friday, January 24, 2014

Most Americans Still Read Print Books

A new study from the Pew Research Center showed that the number of adults who read an e-book rose from 23% at the end 2012 to 28% by the end of 2013. It also reported that 69% of Americans read a tradition book in the past year, up from 65% in 2012.

More than 1,000 adults, 18 years of age or older, were surveyed between Jan. 2-5, 2014, for the study.

“Though e-books are rising in popularity, print remains the foundation of Americans’ reading habits,” the authors of the report wrote. “Most people who read e-books also read print books, and just 4% are ‘e-book only.’”

Those statistics could soon begin to change. The survey also found that in the final four months of 2013, ownership of tablet computers rose from 34% to 42%, while adults who own dedicated e-readers jumped from 24% to 32%.

The report indicated reading on e-readers has risen from 41% to 57% since 2011, while reading on tablets went from 23% to 55%. Cellphone reading rose from 28% to 32%, but reading on computers fell from 42% to 29% over the same period.

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