Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Friday, January 24, 2014

Most Americans Still Read Print Books

A new study from the Pew Research Center showed that the number of adults who read an e-book rose from 23% at the end 2012 to 28% by the end of 2013. It also reported that 69% of Americans read a tradition book in the past year, up from 65% in 2012.

More than 1,000 adults, 18 years of age or older, were surveyed between Jan. 2-5, 2014, for the study.

“Though e-books are rising in popularity, print remains the foundation of Americans’ reading habits,” the authors of the report wrote. “Most people who read e-books also read print books, and just 4% are ‘e-book only.’”

Those statistics could soon begin to change. The survey also found that in the final four months of 2013, ownership of tablet computers rose from 34% to 42%, while adults who own dedicated e-readers jumped from 24% to 32%.

The report indicated reading on e-readers has risen from 41% to 57% since 2011, while reading on tablets went from 23% to 55%. Cellphone reading rose from 28% to 32%, but reading on computers fell from 42% to 29% over the same period.

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