The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Thursday, June 13, 2013

Follett Higher Ed Testing M-Commerce

By their very nature, campus stores attract a younger crowd that uses smartphones. That fact has Follett Higher Education Group actively testing its mobile marketing ability and plans.

Follett test have indicated more than 60% of recipients of special offers delivered by text message during a slow sales period viewed details of the offer, and 9% redeemed the coupon. In addition, fewer than 1% opted out of receiving the text, according to Leeann Fecho, manager of emerging media and loyalty marketing at Follett.

The company also developed a program that created a unique personal identification number that links a customer to a transaction when redeemed with a coupon and a program that allows shoppers to simply wave their mobile phones at an in-store kiosk to retrieve coupon offers.

“Mobile presents unique opportunities to connect and consolidate the customer experience,” Fecho told a session at the Internet Retailer Conference & Exhibition 2013. “The value of mobile isn’t just about building offers or mobile commerce—it’s all of that, but while doing that and blending the in-store and online experience.”

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