The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Saturday, February 23, 2013

NACS' indiCo to Help Independent Stores

The news coming out of Kansas City during CAMEX 2013 Friday was about the new NACS subsidiary, indiCo, created to help independent college stores. It was also announced that NACS Inc. had signed a letter of intent to purchase the assets of Connect2One from Nebraska Book Co.

IndiCo, expected to officially launch on April 1, joins together NACS Media Solutions (NMS), OnCampus Research, and NACS Business Development with the goal of encouraging solutions and partnerships in support of independent college stores. In addition, the company will conduct more extensive research, data mining, and benchmarking for the industry.

Initially, indiCo will strive to gain deeper insights into the demands and preferences of student consumers. Many of the initiatives already under way, such as Grow Custom and Regional Print-on-Demand from NMS and studies conducted by OnCampus Research, will continue.

Connect2One would be integrated into indiCo to provide new ways for NACS to fulfill its mission to help independent college stores evolve.

"The alignment of Connect2One and indiCo demonstrates an exciting and renewed commitment by NACS and Nebraska Book Co. to the independent college store," said Brian Cartier, CEO of NACS. "We know that the expertise and reputation of Connect2One and its 25-year history of success will have a positive impact on college stores."

More details on indiCo will be available after its launch.

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