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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Friday, June 15, 2012

Renooking Your Passion for Reading


Instead of The CITE’s usual Friday video clip, here’s a cautionary tale for these times. No matter how high technology soars in communications, learning, and commerce, the low-tech stuff can still trip you up.

The U.K.’s Daily Mail reported on a Nook e-reader owner who decided to download a copy of Tolstoy’s hefty classic War and Peace. But in reading the e-book version, the man discovered some odd phrasing such as “a bonfire the soldiers had nookd on the road.” There were repeated references throughout the e-book to “nook” used in ways that didn’t make sense.

It turns out the publishing company that produced the e-book for the Nook reader apparently took its Kindle version of the book and used the Search and Replace All functions to swap out references of “kindle” with “nook.”

Of course, the purpose was simply to rebrand the e-book for a different market, but the responsible employee obviously didn’t consider how many times the word “kindle” might appear in a novel written before central heating was invented.

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