A number of legal
experts have said Apple will beat the rap when it comes to the Department of
Justice’s price-fixing lawsuit over the agency pricing model of e-books (see
the blog post from April 22). Now, the computer giant has weighed in, contending
the case against it is without merit.
Apple refutes
every charge, according to a report in MacNewsWorld,
and argues it negotiated individual deals with publishers, which actually
enhanced e-book competition. The company also claimed that Amazon created a
monopoly in the e-book market and, by entering the field, Apple helped to spur
the growth of e-book titles.
But Yasha Heidari, managing
partner of the Heidari Power Law Group, seemed unimpressed.
“It’s just a way of trying to
get away from the underlying merit of the case,” Heidari told MacNewsWorld.
“The whole thing about antitrust law is, it’s very complex, and once you get
very big and powerful, you’ll try to get around it. The question is whether or
not Apple is trying to get around it.”
Now, both Penguin
and Macmillan have also fired back. the two publishing firms have joined Apple
in fighting the lawsuit and recently filed responses that dispute all claims
against them,
including the one suggesting the publishers met secretly over dinner to devise
the agency model.
In the 26-page
Macmillan rebuttal,
CEO John Sargent claims he “dined once or at most twice with peers from certain
other publishing houses, but these dinners were social in nature. No conspiracy
was hatched over any such dinner.”
Penguin used its
74-page response to target Amazon, calling the online retail giant “predatory.” The publisher also
claims it chose to cooperate with Apple because the iPad allows for enhanced
books, which the Kindle does not and suggests the agency pricing strategy
allows greater competition in the e-book market.
