Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Friday, May 11, 2012

Incorrect Metadata Is An Issue for Publishers

Publishers understand the information about their e-books, such as author, title, and ISBN number, needs to be right. But, new Book Industry Study Group findings show that 95% of the metadata publishers use on their e-book titles is incorrect by the time it reaches the point of sales of online booksellers.

The research shows nearly half of the responding publishers use an automated system to check if their metadata on an online site is correct. A third check manually, while a fifth don’t bother to check their information at all. The study also suggests that when publishers are aware their metadata has been changed, about half have no idea where the change has occurred.

“When something is wrong at retail, it can be hard to fix because it isn’t clear where the change took place,” said Brian O’Leary of digital publishing consultancy Magellan Media, who is authoring the study. “If you don’t fix it at the source, it keeps coming back.”

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