MarketWatch’s recent press release highlighted a report from Juniper Research that predicts eBooks revenue will reach to $9.7 billion by 2016, an increase from $3.2 billion in 2011. The report also suggest that the 30% of all eBook downloads will occur through tablet devices by 2016. The upsurge is the result of ongoing growth in the dedicated eReader market as well as increase sales of tablet devices.
Is there anyone out there who still think digital books (or course materials) will not matter to booksellers or college stores by 2015? If you are a retailer, what is your digital strategy?