Simba Information, a market research firm for the media and publishing industry, report that the multimedia materials in higher education, in the U.S., will grow 48.4% by the end of 2011, topping at $1billion.
According to the press release, “multimedia materials include a range of content, tools and services from homework assignments and assessments to downloadable lectures, website access for students, e-textbooks and teaching aids for instructors.”
Kathy Mickey, an analyst at Simba says, “Although textbooks remain the largest revenue stream for publishers, the multimedia materials segment is where they can expect to compete against the used and rental textbook sellers.” Mickey also adds that “Pearson so far has reported the highest percentage of revenue from products tied to digital solutions and services, nearing half of their global education revenue.”
