Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Saturday, February 12, 2011

E-tailers Ready to Increase Tech Budgets

Online retailers are making plans to increase their technology budgets this year, according to Forrester Research’s 2011 Online Retail Technology Investment Outlook, which polled 63 U.S. e-tailers about their technology investment priorities for the year.

Integration with back-end systems for order management and accounting systems was the leading priority, up to 63.5% from 31.6% a year ago. More than half of the respondents are considering investment in mobile commerce, while another 24% plan to upgrade their e-commerce platforms in the next 18 months.

Site usability and design are another area of importance, with 70% of the e-tailers responding saying it will be an area of concern for 2011.

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