Textbook rentals are big business on campus and BookRenter is upping the ante. TechCrunch reports that the Sunnyvale, CA, firm has raised $40 million in investment capital to help it add resources and products.
BookRenter’s strategy is to partner with college bookstores and provide an automatic platform for content distribution. To date, the firm is the official rental platform for 560 college stores in the U.S. and is expected to report revenues of $20 million-$50 million in 2010. But it still trails Chegg.com, which projects revenues of $130 million for 2010, by a substantial margin.
The infusion of new capital should help BookRenter give the bigger firm a run for its money.
Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.