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Monday, January 10, 2011

Digital publishers and consumers not on the same page

Publishers run significant risks for their future if they don’t bring their approaches to digital content into better alignment with consumer expectations and desires. A Harrison Group survey of 476 publishing professionals and more than 1,800 consumers indicates a wide gap between those two groups when it comes to digital content management, distribution, and intellectual property.

Seventy-four percent of publishers said they prefer a traditional, subscription-based model for digital content, an option preferred by only 13% of consumers. The vast majority of consumers would rather obtain content under a new model, whether unlimited access for a set price, micropayments for smaller chunks, purchase of single copies, or credits that draw down as content is accessed. Consumers also expect to be able to share content freely with other users and among a variety of devices, including e-readers, smartphones, and tablets.

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