Welcome


This blog is dedicated to the topics of Course materials, Innovation, and Technology in Education. it is intended as an information source for the college store industry, or anyone interested in how course materials are changing. Suggestions for discussion topics or news stories are welcome.

The site uses Google's cookies to provide services and analyze traffic. Your IP address and user agent are shared with Google, along with performance and security statistics to ensure service quality, generate usage statistics, detect abuse and take action.

Monday, January 10, 2011

Digital publishers and consumers not on the same page

Publishers run significant risks for their future if they don’t bring their approaches to digital content into better alignment with consumer expectations and desires. A Harrison Group survey of 476 publishing professionals and more than 1,800 consumers indicates a wide gap between those two groups when it comes to digital content management, distribution, and intellectual property.

Seventy-four percent of publishers said they prefer a traditional, subscription-based model for digital content, an option preferred by only 13% of consumers. The vast majority of consumers would rather obtain content under a new model, whether unlimited access for a set price, micropayments for smaller chunks, purchase of single copies, or credits that draw down as content is accessed. Consumers also expect to be able to share content freely with other users and among a variety of devices, including e-readers, smartphones, and tablets.

No comments: