Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Wednesday, April 28, 2010

McGraw-Hill and Intel partner to deliver digital reading program to elementary schools

According to an article from The Wall Street Journal, McGraw-Hill Education has partnered with Intel Corporation to create a digital reading program for elementary schools. The McGraw-Hill curriculum called LEAD21 will be offered on Intel waterproof computers designed for students. The computers will be Wi-Fi enabled, include a touch screen, and give students the option to convert the device from a laptop to a tablet. Schools can choose to purchase the curriculum and computer separately or bundled.

The article points out that the companies will likely face the challenge of marketing their program to schools with tight budgets and others that may be hesitant to try new digital reading devices. McGraw-Hill hopes that aligning the content with the device will help to boost sales.

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