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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Friday, March 19, 2010

Results from Aptara’s e-book survey

Aptara has released the results from an e-book survey that included over 300 U.S. publishers across the Trade, Professional, and Educational markets. The survey found that 53 percent of education/university publishers and 60 percent of K-12 education publishers are currently offering titles in e-book format. In addition, 55 percent of education/university publishers and 53 percent of K-12 education publishers who do not currently offer e-books plan to produce and distribute e-books in the near future.

In regards to the importance of e-books, 47 percent of both education/university publishers and K-12 education publishers said that e-books are of high importance to their company’s strategy and growth plans, and another 31 percent of education/university publishers and 20 percent of K-12 education publishers said that e-books are of moderate importance. These statistics show that education publishers are responding to the increased demand for e-books and are beginning to recognize the importance of e-books in their future plans.

Another interesting finding from the survey showed that the Apple iPhone is more popular for reading e-books than single purpose devices such as the Kindle and Sony Reader. Aptara suggests that publishers should recognize the importance of creating device-independent e-books. If consumers can access e-books on any device they prefer, publishers will be able to make their catalogs available to the largest audience possible.

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