Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Sunday, February 14, 2010

Survey finds most e-reader owners are satisfied with their device

A recent survey conducted by market research company NPD Group found that 93 percent of e-reader owners are either “very satisfied” or “somewhat satisfied” with their device. When asked to name their favorite feature, 60 percent of respondents said wireless access. In terms of recommended improvements, 42 percent said they would like to see more book title availability, 39 percent said longer battery life, and 34 percent said color screens. The survey also showed that 30 percent of respondents use more than one device to read e-books such as a smartphone or PC.

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