The most important lesson he notes (lesson 0, because it is so important) is:
0. The new thing is never as good as the old thing, at least right now.Soon, the new thing will be better than the old thing will be. But if you wait until then, it’s going to be too late. Feel free to wax nostalgic about the old thing, but don’t fool yourself into believing it’s going to be here forever. It won’t.
Given some of the new data from a survey we just completed in the college store industry and the transition to digital, more stores might want to pay heed to Seth's message.