Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Wednesday, April 16, 2008

Hot off the press...

Okay, I am holding a couple news stories back to post Friday (when else). However, the following news story just came across my scan and it is worth sharing. There have been a couple interesting news stories out of the London Book Fair this week, but this press release in particular caught my eye. The piece describes the experiments of a UK bookseller (John Smith & Son) with digital for three UK universities-- and their plans to expand offerings next fall. The passage of particular interest here:

Outcomes from the trial revealed an untapped demand for textbooks that fit today’s students’ lifestyles while meeting their academic needs. “In some instances, the adoption rate of the digital version of a required textbook was as high as 30 percent of the students enrolled in the course,” commented Alan Leitch, John Smith’s marketing director. “The John Smith experiment demonstrated that students are eager to embrace e-books that truly contribute to their learning experience.”
The project was supported by VitalSource, an Ingram Digital Ventures company. Just another example though of a strengthening trend towards digital adoption by students.

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