Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Thursday, March 6, 2008

What is it that our customers really want?

Recently I was asked to write a short piece for the monthly newsletter of Campus Computer Resellers Alliance. After some thought, I decided to write a piece that captured some of my recent thoughts and perspectives stemming from articles, developments, conferences, and discussions. The short article has already generated a few e-mails and I think it poses an important question for stores to think about more broadly -- what is it that our customers want? I am planning another posting to this blog in response to one of the e-mails I received in response to the article. However, I thought that it might be useful to share the article here so that others might chime in with some of their ideas and perspectives. You can find the article at:


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