The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Thursday, March 6, 2008

What is it that our customers really want?

Recently I was asked to write a short piece for the monthly newsletter of Campus Computer Resellers Alliance. After some thought, I decided to write a piece that captured some of my recent thoughts and perspectives stemming from articles, developments, conferences, and discussions. The short article has already generated a few e-mails and I think it poses an important question for stores to think about more broadly -- what is it that our customers want? I am planning another posting to this blog in response to one of the e-mails I received in response to the article. However, I thought that it might be useful to share the article here so that others might chime in with some of their ideas and perspectives. You can find the article at:


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