Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Friday, March 21, 2008

Questions for the week...

Finally (for today), a colleague passed along a short posting from earlier in the week under the Wired Campus section of the Chronicle. The article is entitled: Tech Therapy: 'If We Don't Pay Attention to IT, We're Dead in the Water.' The quick 60-second (max) piece interviews the President of Western Iowa Tech Community College.

What are those things that will leave stores "dead in the water" if we do not think about them? How could we take the idea to look outside our industry for new products, services, or concepts that might help us better serve students and our other customers? Of particular interest in this blog, how might digital play into the answer to these two questions?

Happy spring-

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