My thanks to the group of individuals on the NACS Digital Content Strategic Planning Task Force. The work product created in the time available was great, and was recently approved at the NACS Board meeting at CAMEX. We posted a summary article online today.
The document produced is really more of a strategic vision document than a plan, although it does contain some specific action items. More generally, the plan outlines three priority areas for activity and action: strategic partnerships, enhanced trade infrastructure, and education and awareness. Each of the areas has 4-5 action areas, with generally two items being identified as top priority within each area. A copy of the full document is currently available to NACS members only.
Here is an overview of the priorities, without some of the added detail and description that goes with each. Certainly I welcome discussion or ideas about how to implement any of these items or on the direction itself:
Partnerships
1. (Top priority) Enhance relations and partnerships with publishers and CourseSmart.
2. (Top priority) Assist stores with campus-based partnerships with multiple constituent groups.
3. Enhance industry relations among other trade and retail organizations.
4. Continue developing new partnerships and relationships with a range of organizations.
Enhanced Trade Infrastructure
1. (Top priority) Reposition stores as an essential course materials information center on campus.
2. (Top priority) Create a suite of business models for stores of all shapes and sizes.
3. (Top priority) Assertively pursue improved retail technology offerings for the industry.
4. Engage in more formal knowledge management activities.
5. Continue to explore and consider new and innovative models for the association.
Education and Awareness
1. (Top priority) Develop and implement new approaches to digital content education.
2. (Top priority) Use more of the “store voice” to raise industry awareness.
3. Develop education that places greater emphasis on strategic thinking and planning.
4. Develop basic programs on digital content and e-commerce.
