The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Friday, April 6, 2018

Gen Z Looking at Info on Majors/Minors

Generation Z is often described as pragmatic and cost-conscious. A 2017 study showed just how pragmatic those students are.

EAB Enrollment Services’ The New College Freshman Survey found that 70% of the 4,800 college freshmen surveyed said they visited college websites to find information about majors and minors, up 4% over the results of the 2015 poll. College costs came in a distant second (45%), followed by information on scholarships (25%), financial aid (24%), and general information about the school (21%).

The report also noted that students checking out college ads on social media sites are still very interested in information relating to majors and minors offered at the institutions. Just over 40% of the students said information on majors and minors was the most useful part of their social media search.

Other studies by EAB have found that Generation Z students select majors and minors that will have a stronger impact on their job prospects. That fits with a rise in the number of engineering and business majors that many colleges and universities are reporting. A study by New York University found that 12% of students switched to another field of study when presented data on what majors actually earn once they enter the workforce.

“One ‘so what’ of this New College Freshman Survey finding, and from the return-on-education phenomenon overall for that matter, is that colleges and universities should be thinking more deeply about the enrollment impact of their program portfolio choices,” Anika Olsen, an EAB consultant, wrote in a blog post. “We find that as many schools review their academic programs and make changes, they too seldom and too narrowly factor in market information from enrollment managers.”

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