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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Friday, March 9, 2018

New E-Textbooks Take Aim at Affordability

Another new entrant to textbook publishing hopes to make course materials more affordable by focusing on an online platform. Lead Winds, of Newnan, GA, provides device-agnostic online, chapter-by-chapter access to its textbook, an audiobook version of the title, and study notes for each chapter, as well as video tutorials and videos of students sharing tips on the content.

The cost is $35 per student, although if an institution opts for inclusive access as part of tuition, that price tag can be even lower. The company has two titles ready for the summer and fall 2018 terms, The Exceptional Writer (English composition) and The Exceptional Speaker (public speaking), with more in the pipeline for release in 2019.

“This product is designed to meet students’ needs academically and financially,” says co-founder Brent Mayes. “It fits visual, aural, verbal, logical, and solitary learning styles. And it is accessible on all devices, so the materials travel with the students and are present when needed.”

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