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The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.


Friday, October 13, 2017

Higher Ed Focused on Social Media

Conventional wisdom suggests that Fortune 500 firms are on the cutting edge of social-media usage while higher education lags behind. In fact, higher-ed executives are 10% more likely to be using social media compared to their corporate counterparts, according to a report from the social-media monitoring firm Hootsuite.

The Social Campus Report: 8 Opportunities for Higher Edin 2018 noted that student use of technology has institutions increasing their focus on social media to keep pace. It also found that 63% of campus administrators say they believe that social media is important to strategic planning and fulfilling their institution’s mission.

Students are more likely to use social media regularly, making it an easier and more cost-efficient way to communicate with them. The report also found that many administrators view a robust social-media presence as a way to gain an advantage over other colleges and universities.

“There’s this kind of vacuum of knowledge on social and how it has impacted education,” said Phil Chatterton, industry principal for higher education at Hootsuite. “This has changed the way people communicate and education is a big part of that.”

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