The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Wednesday, June 21, 2017

Gen Z Blurs Line Between Web and Physical

Generation Z’s first college graduating class has already made its mark on the world by being the first “phigital” generation—a term coined to indicate these young adults (born 1995-2012) don’t separate online from offline. It’s all one experience to them.

In an article for eSchool News, writer Meris Stansbury noted how “phigital” students are reshaping higher education. For one, this group has had access to information via the Internet their entire lives, mostly through mobile devices.

“For higher education, it’s never been more important to allow prospective students to explore their potential institutions via mobile and online methods,” Stansbury wrote.

Because of their exposure to digital technologies, Gen Z seeks more personalization, customization, and individual options when it comes to their studies. While millennials typically liked to tackle class projects in groups, Gen Z students prefer independent work in order to pursue their own goals.

As part of that, Gen Z also expects coursework to provide some sort of real-life connection, such as supporting social causes or honing skills directly related to jobs after graduation.

“In higher education, many colleges and universities have begun tailoring courses, like journalism, to the real world by harnessing ed-tech to mirror current job expectations,” Stansbury wrote. “They’ve also started creating entirely new programs to address current student and job market interests.”

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