The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Wednesday, September 30, 2015

Newegg Joins Textbook Market

The newest player in the college textbook market is familiar to many college students. Electronics online retailer Newegg Inc. said it is “partnering with more than 1,000 colleges” and has already opened a student-only online store that offers special discounts and pricing options.

Newegg’s student-only section does require a login, but the company is offering students $20 off its annual Newegg Premier membership, which provides free shipping, members-only deals, and a dedicated customer-service line. The effort is part of Newegg’s effort to expand its business by tapping into the education market.

“Textbooks are pretty fundamental to the college student, and we wanted to offer a different solution that makes buying them more convenient and more economical,” James Wu, chief operating officer for Newegg North America, said in an article for Internet Retailer.

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