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Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.



Wednesday, September 30, 2015

Newegg Joins Textbook Market

The newest player in the college textbook market is familiar to many college students. Electronics online retailer Newegg Inc. said it is “partnering with more than 1,000 colleges” and has already opened a student-only online store that offers special discounts and pricing options.

Newegg’s student-only section does require a login, but the company is offering students $20 off its annual Newegg Premier membership, which provides free shipping, members-only deals, and a dedicated customer-service line. The effort is part of Newegg’s effort to expand its business by tapping into the education market.

“Textbooks are pretty fundamental to the college student, and we wanted to offer a different solution that makes buying them more convenient and more economical,” James Wu, chief operating officer for Newegg North America, said in an article for Internet Retailer.

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