Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Friday, March 6, 2015

Online Testing Has Become Big Business

Online testing and assessment is a growing business for software vendors and publishers. The Software and Information Industry Association (SIIA) reported digital assessment products brought in $2.5 billion in revenue in the 2012-13 school year.

The report, The U.S. Education Technology Market: PreK-12, estimated that the amount spent on software and content in the U.S. for preK-12 education was up $480 million to $8.38 billion, according to a report in The Journal. The SIIA researchers noted that 39% of the revenues were used on content, with language arts and math listed as the largest academic areas covered by the content.

The study also found that revenue for online courses grew 320% percent when compared to the 2011-12 school year.

“The rapid growth of testing and assessment will slow but remain an important area of investment in school districts and states,” said John Richards, president of CS4Ed. “Digital assessments and interest in personalized learning contribute to this growing market.”

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