Online testing and assessment is a growing business for
software vendors and publishers. The Software and Information Industry Association
(SIIA) reported digital assessment products brought in $2.5 billion in revenue
in the 2012-13 school year.
The report, The U.S. Education Technology Market:
PreK-12, estimated that the amount spent on software and content in the U.S.
for preK-12 education was up $480 million to $8.38 billion, according to a
report in The Journal. The SIIA researchers noted that 39% of the revenues were used
on content, with language arts and math listed as the largest academic areas
covered by the content.
The study also found that revenue for online courses
grew 320% percent when compared to the 2011-12 school year.
“The rapid growth of testing and assessment will slow
but remain an important area of investment in school districts and states,”
said John Richards, president of CS4Ed. “Digital assessments and interest in
personalized learning contribute to this growing market.”
