PriceWaterhouseCoopers (PwC), the multinational professional services network, predicted e-book sales will top both print-book and audiobook sales by 2018, according to a report in The New York Times. The projection is based on inroads PwC sees being made in the e-book market in the United States and Great Britain, which represent a quarter to a third of e-book sales.
The problem is PwC has made this prediction before. In fact, the company has made the same prediction for the last four years, according to Nate Hoffelder in his Digital Reader blog post.
According to Hoffelder, the size of the e-book market can’t be accurately measured, so there is no way to prove whether PwC is right or not.
“In any case, I am looking forward to making this post an annual tradition,” he wrote. “PwC will post their prediction, and I will point out that they missed in their previous predictions. We’ll all laugh, drink hot cider, and what fun we’ll have.”