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Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.



Tuesday, November 25, 2014

E-Book Sales May Rule by 2018

PriceWaterhouseCoopers (PwC), the multinational professional services network, predicted e-book sales will top both print-book and audiobook sales by 2018, according to a report in The New York Times. The projection is based on inroads PwC sees being made in the e-book market in the United States and Great Britain, which represent a quarter to a third of e-book sales.

The problem is PwC has made this prediction before. In fact, the company has made the same prediction for the last four years, according to Nate Hoffelder in his Digital Reader blog post.

According to Hoffelder, the size of the e-book market can’t be accurately measured, so there is no way to prove whether PwC is right or not.

“In any case, I am looking forward to making this post an annual tradition,” he wrote. “PwC will post their prediction, and I will point out that they missed in their previous predictions. We’ll all laugh, drink hot cider, and what fun we’ll have.”

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