The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Friday, May 30, 2014

Could Ads Be Next for Wearable Tech?

Wearable technology has gone from fitness wristbands to Google Glass to brain-sensing headbands that can help people clear their minds of distractions. The Muse headband provides wearers with an image of what their mind is doing by measuring brainwave activity.

The Muse uses neurofeedback, biofeedback made up of real-time displays of electroencephalography (EEG), to show brain activity and stress levels. A smartphone app lets wearers see what their mind is doing and provides calming exercises to practice.

“For me, neurofeedback and meditation generally feels like a gentle hit of coffee,” wrote Gregory Ferenstein, who tested the device for an article for VentureBeat. “My inner voice silences, an incessant need to rush melts away, and I just do things. Neurofeedback is one of the best things I do for my productivity, and the Muse makes it fairly easy to do regularly.”

While many see the benefits of increasing focus and decreasing stress, the next trend in wearables could lead to location-based advertising. The idea is to combine the technology to monitor emotion and health data with real-time activity to deliver instant advertising.

“Your Google Glass knows where you are, what you’ve been searching for, and, of course, the kind of pictures you’ve been taking,” wrote Chris Matyszczyk in CNET. “Add brain-scanning technology to that and the whole caboodle can become simply a part of you.”

For the record, Google currently forbids advertising on Google Glass.

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