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Thursday, December 27, 2012

A Look Ahead into 2013


Mobile devices, cloud computing, and social media were among the booming trends of 2012. What does 2013 hold in store for technology, digital content, e-commerce, communications, and education? The pundits are already gazing into their crystal balls. Here are a few predictions:

In the view of C/Net, 2013’s biggest technology trends to watch are already in motion. Microsoft will make a big comeback based on Windows 8 and the Surface tablet, while at the same time Apple’s star will fade as Android devices lock in more consumers. Although some think Facebook is doomed, C/Net sees the social network hanging in there as a formidable player.

From the perspective of IT professionals, CIO identified seven tech trends that have the potential to affect business in the coming year, starting with “bring-your-own-device.” A growing number of employees want to use a single mobile computing device of their choice to handle both work and nonwork responsibilities and communications. It means organizations may pay less for hardware but much more for support. CIO’s list also includes online classrooms, 3-D printing, and apps for TV.

Is e-mail nearing death? Not in the opinion of marketer ClickZ. E-mail will remain a potent marketing tool in 2013, but only for those who recognize more consumers will be accessing messages on smartphones, not laptops or desktops. Marketers will need to come up to speed with responsive design, a concept that means online content is optimized for any and all devices.

Watch for more predictions tomorrow in The CITE.

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