At
this point in the academic term, no doubt hundreds of professors are sick and
tired of seeing students pull out their smartphones during class lectures.
Profs may be fighting a losing battle.
NPD
DisplaySearch, a market research firm, predicts some 567 million smartphones will
be shipped this year, and that number will nearly double by 2016. Of this
year’s shipments, close to 177 million will be to first-time smartphone owners,
many of them teens and college students. As the baby boomlet (kids born to the
famed Baby Boom generation) begins to peter out in the college enrollment ranks
over the next few years, NPD sees the number of new smartphone buyers dwindling
somewhat.
On
the other hand, the number of people replacing existing smartphones with new,
jazzy models will skyrocket. Because many people tend to buy new phones
whenever their current two-year mobile contract is up, it’s expected phone
manufacturers will work with carriers to offer shorter contract periods to
encourage more frequent upgrades.
Faculty
might as well get used to the fact that students will bring—and use—these
devices in the classroom. But they’re not the only ones who need to get up to
speed.
The Wall Street Journal’s Tech Europe blog
reports that a study by London-based investment banking firm GP Bullhound shows
many companies, particularly retailers, haven’t built mobile apps and
optimization into their e-commerce offerings yet. As a consequence, they may be
missing out on sales. Purchases from mobile devices, according to the report,
accounted for 11% of all 2011’s holiday season sales, almost twice as much as
the year before.
