Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Monday, July 2, 2012

Report Shows Retailers Struggle with Digital Shopping Experience

Traditional retail channels are having a hard time mixing digital into the shopping experience, according to a new report, Omni-Channel 2012: Cross Channel Comes of Age from Retail Systems Research LLC. The firm has been doing the study for six years and this year found that retailers now feel cross-channel marketing will play a role in their business but that merging digital with the bricks-and-mortar selling is the biggest challenge.

The report surveyed 66 retailers on their cross-channel practices and technology adoption plans and found that just 32% of the responding retailers believe they have reached the goal of consolidating the customer shopping experience across all channels.

The report is available as a free download, but registration is required.

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