A recent Publishers Weekly article discusses the results from the Codex Group’s national book shopper survey. The survey found that 21 percent of book shoppers now own a dedicated e-reader or tablet. This increase can be attributed to the launch of the iPad and the decrease in the price of the Kindle. By next summer, Codex estimates that 36 percent of adult readers will own devices.
The survey also found that 26 percent of adult book buyers already read digital books and an additional 34 percent of book buyers are willing to try digital books. This means that up to 60 percent of all adult book readers could choose to read in digital format. Another 14 percent of adult book buyers said that they would never read a book in digital format.
To read more about the survey, you can view the article here.
