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Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.



Thursday, December 2, 2010

Survey finds 21 percent of book buyers own an e-reading device

A recent Publishers Weekly article discusses the results from the Codex Group’s national book shopper survey. The survey found that 21 percent of book shoppers now own a dedicated e-reader or tablet. This increase can be attributed to the launch of the iPad and the decrease in the price of the Kindle. By next summer, Codex estimates that 36 percent of adult readers will own devices.

The survey also found that 26 percent of adult book buyers already read digital books and an additional 34 percent of book buyers are willing to try digital books. This means that up to 60 percent of all adult book readers could choose to read in digital format. Another 14 percent of adult book buyers said that they would never read a book in digital format.

To read more about the survey, you can view the article here.

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