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Monday, January 28, 2008

The end of reading -- according to Mr. Jobs

Steve Jobs recently commented that people do not read anymore, so any e-reader product is doomed to fail -- since none of us read. That's bad news for the textbook business, where most of what we sell is reading material.

There is an interesting editorial/response to Mr. Job's recent statements in Ad Age this week. As a rebuttal, it is worth a quick read. I think the rebuttal makes some worthwhile points to consider -- how the Kindle has sparked peoples' interest (at least at a novelty level), and even more so in the points related to "what is reading?", and that the point is about getting text -- whether from magazines, newspapers, books, or blogs anywhere and on demand. Anywhere and on demand -- relevant words for our industry in the year(s) ahead. What do those terms mean to your store?

Something to think about as you read the Ad Age article at:

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