The CITE, a blog published by the National Association of College Stores, takes a look at the intersection of education and technology, highlighting issues that range from course materials to learning delivery to the student experience. Comments, discussion, feedback, and ideas are welcome.

Monday, January 28, 2008

The end of reading -- according to Mr. Jobs

Steve Jobs recently commented that people do not read anymore, so any e-reader product is doomed to fail -- since none of us read. That's bad news for the textbook business, where most of what we sell is reading material.

There is an interesting editorial/response to Mr. Job's recent statements in Ad Age this week. As a rebuttal, it is worth a quick read. I think the rebuttal makes some worthwhile points to consider -- how the Kindle has sparked peoples' interest (at least at a novelty level), and even more so in the points related to "what is reading?", and that the point is about getting text -- whether from magazines, newspapers, books, or blogs anywhere and on demand. Anywhere and on demand -- relevant words for our industry in the year(s) ahead. What do those terms mean to your store?

Something to think about as you read the Ad Age article at:

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