Welcome to The CITE -- a blog on Course materials, Innovation, and Technology in Education, created by Mark Nelson and now part of the Publications Department of the National Association of College Stores. CITE is a pun with multiple meanings - referring to cite as in citation, something people reference; site as in location, website, or place people go to; and sight as in foresight or looking ahead to what is coming. Comments, discussion, feedback and ideas are welcome.

Friday, October 5, 2007

More News on the SONY Reader...

Well -- two posts in one day. It must be Friday. :)

I just came across an interesting article about a growing partnership between SONY and Borders for selling ebooks. One aspect of this partnership will be a co-branded ebooks download store -- which might (hopefully) resolve some of the usability issues with Connect. The two also plan to jointly lobby publishers to provide more content for the reader.

Several publishers have recently agreed to provide more ebooks for the device -- including Pearson Education. I am not yet convinced that the device is ready for textbooks, but it is a notable experiment. It should also be a signal to college stores that publishers are interested in new channels. If we can define what the digital channels might look like that include the college store, we increase our chance of avoiding disintermediation.

As a side note -- SONY yesterday posted a position opening for the Director, International Digital Sales and Marketing, out of the Global Digital Business Group. It was not clear from the position posting as to whether this is a new job position, or one that has recently been vacated. We will watch to see who takes the position, however, as we continue to monitor the environment and seek out new potential partnership opportunities for stores.

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