Monday, November 28, 2016

Melding Creativity and Tech for Gen Z

According to an Adobe Education survey, 93% of Generation Z—the demographic cohort after the millennials, with birth years from the mid-1990s to early 2000s—view classroom technology as essential to their preparation for a career. Eighty-nine percent also see creativity playing a big role in their identity and efforts to succeed.

Some higher-ed institutions are already establishing programs to address that intersection of tech and creativity for this next generation of college students.

An article in EdTech: Focus on Higher Education details three such programs, at Parsons School of Design, Clemson University, and Rochester Institute of Technology. Initiatives include a high-tech studio for academic programs in animation, film, and game development, and a partnership with Adobe’s education division for an open-access digital learning space that features recording studios and on-campus student internships sponsored by the company.

“Today’s students want to make a difference in the world, and they want to do it using the technology tools they’ve grown up with,” Jim Holscher, vice president of education field operation for Adobe, said in a press release.