Mobile devices now account for nearly two-thirds of all
digital minutes consumed, which shouldn’t come as much of a shock to collegiate
retailers. However, that number is up 11% since 2013, according to a report from Digital Content Next (DCN).
The comScore 2015 Mobile App Report found that 62% of all digital usage is on mobile phones, with users spending
more than 44% of their time using smartphone apps. The study also reported that
fewer users turn on their desktops to go online, with digital usage at 38%,
down from 49% two years ago.
The most mobile-app visits are to Facebook and Google,
with Facebook accounting for nearly 126 million unique visitors. Millennials
average nearly 26 hours a month on Facebook and spend two hours a day on social
and entertainment apps.
“Mobile
offers publishers a unique opportunity to expand their brand across platforms,”
wrote Rande Price, research director of DCN. “It’s also a key opportunity to
attract millennials as long-term and engaged users.”