The newest player in the college textbook market is
familiar to many college students. Electronics online retailer Newegg Inc. said it is “partnering with
more than 1,000 colleges” and has already opened a student-only online store that
offers special discounts and pricing options.
Newegg’s student-only section does require a login, but
the company is offering students $20 off its annual Newegg Premier membership,
which provides free shipping, members-only deals, and a dedicated customer-service
line. The effort is part of Newegg’s effort to expand its business by tapping into
the education market.
“Textbooks are pretty fundamental to the college student,
and we wanted to offer a different solution that makes buying them more convenient
and more economical,” James Wu, chief operating officer for Newegg North
America, said in an article for Internet Retailer.