Is Facebook
still cool with teenagers? The answer is yes and no.
According
to Bloomberg Businessweek, a new
report by Frank N. Magid Associates Inc. shows that 88% of 13- to 17-year-olds
who are on social media have Facebook accounts. That’s a pretty healthy
percentage.
However,
the percentage was 94% in 2013 and 95% in 2012, indicating more teens in middle
and high school are moving away from Facebook—partly out of concern for
security reason, the Magid report said. If the slide continues, it’s unclear
what impact that might have on Facebook.
The teens
aren’t really flocking to any one social media platform in lieu of Facebook,
though. Of course, Instagram (owned by Facebook) remains hugely popular and
Snapchat’s on the rise, too. Twitter, which most teens ignored a few years ago,
is now catching on a little with this age group; almost half now tweet.
Interest in
Pinterest is growing rapidly, especially among teen girls. The Magid report
noted teens indicated they felt safer using Pinterest than Facebook. “Pinterest
also ranked higher in ‘fun,’ with 40% saying so compared with 18% for
Facebook,” Bloomberg Businessweek
said.