Cognizant computing is the next
phase in cloud computing, according to a report from research firm Gartner. Cognizant computing uses information to develop
services and activities that enhance the consumer experience and includes bill
payment, managing health and fitness, and delivering context-specific ads.
It will impact mobile devices and
apps, wearable technology, networking, services, and cloud providers, and
should become one of the most important parts of customer retention over the
next few years.
“Cognizant computing is already
beginning to take shape via many mobile apps, smartphones, and wearable devices
that collect and sync information about users, their whereabouts, and their
social graph,” said Jessica Ekholm, research director at Gartner. “Over the
next two to five years, the Internet of Things and big data will converge with
analytics. Hence, more data will make systems smarter.”
The use of cognizant computing will
allow businesses to gain insight into products and services their customers
want. They will then be able to turn data into personalized services and offers
for customers.
“The increased awareness of and
implementation of analytics and self-learning systems will force
business-to-customer companies to hasten their adoptions of these technologies
to stay competitive and better serve the consumer of the future,” Ekholm said.
“Analytics is the key component and creates the backbone of cognizant
computing.”