A number of session presenters at CAMEX 2014 talked
about the need for campus stores to use mobile technology and how e-commerce
through a mobile website is a must. A study from the brand marketing firm
Princeton Partners found that need extends across campus.
Its research showed that 70% of Pennsylvania and New Jersey colleges surveyed had no mobile
presence at all and half of the campuses that did had major deficiencies. In
addition, six of 10 students surveyed said they were “unlikely to ever return
to a website” if they couldn’t access it from their mobile device.
That’s a problem at a time when more people are using
their mobile devices to access the web than their personal computer. And the
issue is only going to get bigger since 74% of all teenagers have cellphones.
“The rapid increase in use of mobile devices has left
many schools ill-equipped to address the needs of what marketers now call
‘constantly connected consumers,’” Jeanne Oswald, an industry advisor to
Princeton Partners, told eCampus News.