Monday, March 4, 2013

College Stores Can Help With Digital Output

Frank Lowney returned from CAMEX 2013 with a fresh appreciation for campus bookstore, but he has a key piece of advice for them.

Lowney,  project coordinator of the Digital Innovation Group, an initiative of the University System of Georgia and Georgia College & State University, went to Kansas City as a Thought Leader presenter at CAMEX, discussing course materials in a digital age.

He saw firsthand at the CAMEX trade show that collegiate retailers are diversifying their product mix, but wonders if that will be enough if students no longer go to the store to obtain required course materials. And, as he wrote in his TeleRead blog post, that day may be getting closer.

In the end, Lowney’s best advice for college stores is to explore every possible avenue to help institutions create and distribute their own digital course material.

“Campus bookstores, libraries, and university presses (where they exist) are natural allies in this kind of effort,” he wrote. “Faculty creating e-textbooks may have the content expertise, but they will need lots of help in all the other aspect of book production.”